Digital Marketing Manager
About the Role:
Are you a customer-centric marketer with a deep understanding of the B2B customer journey? Do you love being on the cutting-edge of digital marketing? Are you passionate about running tests and driving performance? If so, read on!
We're looking for an experienced digital marketing aficionado to join our Global Marketing team as a Digital Marketing Manager. You will have visibility to our Marketing Leadership team and report directly to the Head of Demand Generation.
2018 is a year of growth for AdRoll and you'll be a big part of that growth, by translating AdRoll's brand personality, values, and value proposition into digital marketing programs that acquire, grow and retain our customer base. You are fueled by data and can generate reports that drive program analysis and test efficacy. You'll be responsible for owning digital lead generation end-to-end, g channels and partnering with the team to execute programs in a dynamic environment.
- Own global lead generation programs that drive MQLs, SALs and SQLs for both AdRoll's Managed and Self-Service businesses.
- Execute across a variety of digital marketing channels, including but not limited to: SEM, SEO, Social Ads, Content Syndication, Podcast, Media Buying, and AdRoll's own Growth Platform.
- Build and adhere to omnichannel media plans that deliver against AdRoll's business targets. Responsible for budgeting and allocation of spend within said media plans.
- Be the driving force behind AdRoll's marketing analytics, partnering closely with Business Intelligence to build actionable and regular reports.
- Support lifecycle & ABM programs with your digital expertise.
- Own the relationship with AdRoll's digital marketing agencies, managing external resources for program execution.
- Be responsible for A/B testing and conversion rate optimization on your campaigns and paid landing pages.
- Partner closely with the sales, account management and marketing teams to drive alignment of programs, messaging and customer experience.
- Analyze the performance of your marketing campaigns, communicate those results to internal partners, and drive improvements based on that analysis.
- Surprise and delight our customers with creative and engaging campaigns.
- Bachelor’s degree
- ~5 years of meaningful digital marketing experience - in adtech or martech a plus.
- Excellent communication skills and ability to craft engaging copy across a variety of media (ads, landing pages, etc.).
- A strong understanding of A/B testing and developing testing frameworks.
- Strong Understanding of ABM, SEM, Retargeting, SEO, Social Media advertising, Media Buying and Media Planning.
- Intimate knowledge of the B2B Marketing funnel (MQLs, SALs, SQLs, etc.).
- Experience with Marketo, Salesforce or similar tools a plus.
- A cross-functional and collaborative mindset.
- Self-driven entrepreneurial spirit.
- Competitive salary and equity
- Medical / Dental benefits
- Paid time off and generous holiday schedule
- The opportunity to win the coveted Golden Bagel
AdRoll is a leading performance marketing platform with over 35,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world's largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll’s goal is to build the most powerful marketing platform through performance, usability, and openness. AdRoll is headquartered in San Francisco, with offices in New York, Chicago, Tokyo, London, Dublin, and Sydney.
AdRoll is committed to creating diverse teams of “Rollers” and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.