Portfolio Custom Research Manager

 The Turner Story

Turner is a division of WarnerMedia along with our sister companies, HBO and Warner Bros., delivering brands like CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more!  http://www.turner.com/

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Turner / Ad Sales

Turner, a WarnerMedia company and a leading media conglomerate, creates & programs world-class content in the news, entertainment and sports verticals. Turner content reaches hundreds of millions of consumers globally and in the US via TV and digital distribution. Turner's consumer-facing brands include CNN, CNNMoney, Bleacher Report, tbs, TNT, Cartoon Network, along with deep relationships with sports leagues such as the NBA, MLB, and NCAA March Madness.

The Job

Reporting to the Sr. Director of Measurement Innovation the Portfolio Custom Research Manager will help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products such as Advanced Television, Custom Content and Social distribution
Research will primarily focus on outcome/sales lifts, but will also include traditional brand lift, behavioral impact and research designed for guiding/validating the design of custom content
The SMPCR will manage custom research projects throughout the study life stage - from feasibility and set-up to creation of research deliverables and insights
The SMPCR will also be responsible for tracking and aggregating the body of custom research executed by the Portfolio research team as well as across the Turner Ad Sales Research organization
In partnership with the Sr. Director, the SMPCR will be tasked with creating quarterly custom research recaps to be shared with management across the Research, Sales, Marketing and Product organizations
The SMPCR's level of skill for developing insights should enable them to utilize both syndicated and primary data sources, and their experience with evaluating brands and communications channels should empower them to deliver actionable insights, and from those, draw direct implications that guide the media planning and strategic process for Turner clients

The Day-to-Day

The PCRM will work across the Turner portfolio to execute methodologically sound research solutions that illustrate the impact of Turner advertising campaigns in relation to other advertising tactics
Research will include attitudinal brand lift, behavioral impact and sales ROAS studies
The PCRM will develop strong relationships with sales, marketing, ad operations, revenue, and data science teams across the company
Managing and tracking custom research projects from start to finish
Clearly articulating hypotheses, insights, conclusions and recommendations from your analyses
Developing case studies and macro-level analyses from ongoing and completed analyses
In partnership with Sr. Director, creating a Turner POV on third party data and measurement providers to guide decisions on engagements and build the Turner Research team's overall expertise and capabilities around custom research techniques, tools and best practices

The Essentials

 

The candidate must have a background in research design and analysis and will have first-hand experience working with ad effectiveness research for an advertiser, agency, publisher or vendor
The ideal candidate will have an unrelenting curiosity about how things work, exceptional communication skills (with all levels), be a self-starter, have experience in a sales environment and have a passion for analytics and media.
Must be able to work in a fast-paced, deadline-oriented, multi-tasking environment, in which attention to detail is expected
Bachelor's degree or higher; focus in business, marketing, advertising, economics, math or statistics a plus
8+ years' experience in custom research design and execution at a brand, research supplier, ad agency or media agency desired
A passion for understanding how brands and marketing channels work, and for understanding what consumers do and why
A thorough understanding of general media principles
Solid experience with analyzing datasets, delivering insights and telling stories with data
Well versed in data hygiene/QA methods related to advertising campaign measurement and implementation processes
Working knowledge of the custom research landscape, including but not limited to vendors associated with MTA, Sales Attribution, Location Analytics, Web Traffic, Search Engagement, Social Engagement and Attitudinal/Behavioral lifts
Be a master of herding cats - that is, to be able to track down relevant information from multiple teams/disciplines in order to execute a research project
Capable of working successfully within a team as well as independently - Possess exceptional project management skills including the ability to prioritize tasks and manage up
Experience with conducting ad effectiveness research on Digital, Mobile, and OTT a plus
Experience working with social analytics and listening tools (Facebook Insights, YouTube Analytics, Crimson Hexagon, Netbase, Tubular, ListenFirst, Shareablee, etc.) a plus
Experience with creative efficacy research a plus

The Perks

Paid time off every year to volunteer
Access to well-being tools, resources, and freebies
2018 Best Company for Working Mothers
2018 Best Company for Dads
An in-house learning and development team to help shape and grow your career
Part of the WarnerMedia family of powerhouse brands

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. 

 

 

 

 

  


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