Account Executive, Programmatic

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Job Summary

The Programmatic Account Executive will be responsible for selling our growing set of automated & real-time biddable digital OOH solutions, generating advertising revenue from digital & programmatic budgets & focusing on incremental streams of revenue relative to Clear Channel Outdoor’s direct sales channel.

 

Job Responsibilities

  • Achieves revenue goals on a monthly, quarterly and annual basis.
  • Prospects and develops new customer relationships with a solution selling-based approach.
  • Manages pipeline that focuses on trading desks, in-house client programmatic teams, traders / digital buyers at agencies, and DSP sales & account management teams aligned with book of business.
  • Ensures customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance teams.
  • Works closely with the Sales Planning team to structure private marketplace proposals that deliver on campaign objectives.
  • Partners with internal Direct and Airport sales teams to ensure cross-team collaboration on pipeline and account planning.
  • Collaborates with Programmatic account team to deliver reporting to clients & make upsell recommendations.
  • Entertains clients to forge deeper relationships and drive the business forward.
  • Other duties as needed or assigned.

 

Job Qualifications

Education

  • 4-year college degree, BA/BS or equivalent

 

Work Experience

  • 2-3 years of progressive sales experience required
  • 5-7 years Digital and/or Media experience
  • 2 or more years of Programmatic sales experience preferred.
  • Combination of Media + Ad tech sales experience preferred; residency within the territory required.

Skills

  • Programmatic knowledge / aptitude
  • Technology: familiarity with programmatic transaction workflow, bid request / response mechanics, interplay between DSPs, SSPs + DMPs and who the major players are at each level of the ad tech stack
  • Media: Must have experience across display, video and mobile media, experience with ‘emerging channels’ (audio, CTV, DOOH) preferred
  • Data: familiarity with applying 1st & 3rd party data sets, with an emphasis on 3rd party data players in the mobile space (e.g. Factual, PlaceIQ), ablilty to speak to attribution & measurement capabilities.
  • Tools: experience using SSPs / DSPs / ad servers a plus.
  • Strong organizational / time management skills, must be detailed oriented
  • History of sales achievement with experience in consultative or “needs” based selling techniques.
  • Excellent verbal and written communications skills, including delivering effective presentations
  • Ability to be a team player and flexible as the programmatic account list/territories change as team grows
  • Proficient in Microsoft applications (i.e., Word, Excel, Outlook, PowerPoint), Google Docs and Salesforce.

 

Competencies

  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers.
  • Collaboration: Works effectively and collaboratively across both internal and external teams.
  • Interpersonal Savvy:  Relates well to all kinds of people; builds appropriate rapport.
  • Time Management: Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities. 
  • Focusing on the Bottom Line: Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Business Acumen: Knows how businesses work; knowledgeable in current and possible future policies.

Other Requirements

Able to travel outside of the office at least 50% of the time for meetings and industry events.


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