Product Strategy & Growth

Fyber is looking for a Product Strategy & Growth Manager you will partner closely with the product and the business teams to develop and execute Fyber’s product strategy and vision. As part of the product team, you will develop deep knowledge and expertise in certain geo and product areas (e.g. video, data, private pipes, buy side tools, inventory quality, etc.), and will have product manager counterpart with whom you will work closely to create and implement product area roadmaps and to develop/execute go-to-market plans.


  • Interact with customers & sales on an ongoing basis to gather market requirements in owned product areas.

  • Create and manage frameworks for regular customer and sales connection (e.g. bi-weekly business-product sync, quarterly customer advisory council, regular visits in local offices, etc.)

  • Conduct competitive research in owned product areas and incorporate competitive intelligence into prioritization decisions, product positioning, and sales training.

  • Create MRDs in owned product areas, work with counterpart product manager to build a proposed periodic roadmap in each product area; present/pitch proposed roadmap in roadmap discussions, and participate in related R&ND new product design sessions.

  • Work with counterpart product manager and the marketing team on building a go-to-market plan for the major product areas/releases (the ‘Big Rocks’), including activities such as customer roadshow, PR, collateral development, internal training (sales & CS), etc. Marketing and product marketing will create a go-to-market template the teams can use on the different releases.

  • Own technical documentation development of primary product areas/features (per business/sales requirements), including management of an external writer resource (list of product required collateral will be defined together with marketing and split between the teams).

  • Engage in business development efforts as it relates to complementing product gaps in owned product areas (with support from other internal stakeholders, e.g. legal, RND).


  • Must have 2+ years experience with Product or Product Marketing

  • Ad-tech experience required-  (e.g. from working at an Ad network, SSP, DSP, Ad exchange, Ad server, retargeting platform, trading desks, attribution platform or similar) - Advantage

  • Excellent written and oral communications skills, as well as strong interpersonal demeanor

  • Software engineering or other development experience-Advantage

  • University degree in Computer Science, Information Systems or other science related degree

  • Strong leadership skills and experience managing expectations of stakeholders and executives

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