7 Key Ways to Promote Your Online Business

Written by
Rebecca Smith

Jun 11, 2019

Jun 11, 2019 • by Rebecca Smith

Trying to promote your online business?

Looking for the best digital marketing tips?

Achieving online business success isn't an automatic process. Behind every great online business is an amazing marketing and promotions strategy that has worked to generate buzz and gain the business new customers in a tactful way.

If you're trying to improve your own online business, it's crucial that you get serious about marketing and use every strategy at your disposal.

Luckily, we're here to help. Below we'll give you our top tips for successfully promoting your online business.

1. Start Posting on Social Media

Social media marketing is one of the best ways that you can get more customers for your online business. Best of all, it's free to use.

Social media is a great place to share news, stories, and content related to your business and your products or services. Doing so, you'll be able to stay connected with previous customers and organically pull in new ones, helping to build interest in what your business is all about.

Along with the use of great content such as videos, infographics, images, and other types of content, social media is one of the most useful tools for promoting your online business.

Additionally, social media is also a great place to run contests or giveaways to build buzz within your community. You may want to learn more about some of the promotional items you could use to do this now.

2. Use Video Marketing

Video content can also be a great tool for promoting your online business. Online video content is extremely shareable and will be one of the most engaging types of content for customers online.

Creating videos that are related to your business and uploading them to sites such as Youtube and Vimeo can help you to build buzz and bring more customers to your site. Short and simple content that is both engaging and informative for your ideal audience is ideal.

If you want to promote your site make sure you're making use of video marketing to do it. If you neglect to use video marketing, you may be missing out on a lot of customers as well.

3. Start a Business Blog

Creating a blog and filling it with content that is targeted towards your ideal customer or client is also a great way to promote your business.

Blogging allows you to release useful information that your customers will love and can also help you establish your expertise in your industry. Blogging and adding content to your site regularly is also one of the best ways to gain some attention from search engines and will make them more likely to send new visitors to your site.

4. Make Use of SEO

One of the very best methods for promoting an online business is using search engine optimization (SEO). SEO techniques consist of optimizing your site and its content to ensure that Google understands your site's importance and what your site is all about.

SEO will include adding keywords that are relevant to your business to your site, making your website faster, and optimizing the technical side of your website. It may also include reaching out to other sites on the web to get links back to your own site.

Along with adding plenty of content to your site, SEO can be a great help for getting more visitors to your site and can be a major part of what helps your online business succeed.

5. Try PPC Advertising

In addition to SEO, pay-per-click (PPC) advertising is another important tool for promoting an online business. Compared to traditional advertising, PPC comes with a lot of benefits and can be a very cost-effective solution for getting new online customers.

SEO works to get visitors to your site organically by making sure that search engines take notice of your pages and their content. PPC, on the other hand, allows you to pay to get your ads and website shown in search engine results pages and across the web.

With Google AdWords, for example, you'll be able to create ads that will appear on search engine results pages. You'll be able to target web users based on their search terms, demographics, and online habits. 

6. Join an Online Community

Becoming an active member of online communities related to your industry or area of expertise can also be a great way to promote your business.

This will include joining forums where people face problems related to your industry or product, and doing what you can to become active and help other users. Posting thoughtful comments and interacting with others in a down-to-earth way without being overly promotional can get people interested in what your business has to offer.

In addition to using forums centered around your industry, more generalized forum websites such as Reddit and Quora can also be a great help as well. 

7. Create Special Deals

One of the best ways to get new customers online is to offer a special promotion on a product or service. There are several ways you can do this online but one of the best is to team up with a site such as Groupon.

Groupon has many users who are looking for deals and if they come across your offer they may be willing to try it, even if they haven't heard of your brand before.

Offering special discounts is a great way to build buzz online and to get new customers, so you may want to do some brainstorming and decide how you can use this to your advantage. If done right, a special deal or promotion can get you a large number of new customers in a relatively short period of time.

Using These Tips to Promote Your Online Business

Promoting a business that is online only comes with some unique challenges. However, by using the tips above, you'll be able to successfully promote your online business and build a dedicated customer base over time.

Make sure that you have a solid strategy for promoting your business online and that you make use of a variety of marketing tactics if you want to get more customers to your online business.