Put Yourself Out There! How to Market Yourself Online and Impress Potential Employers

Written by
Rebecca Smith

Published
Jun 3, 2019

Jun 3, 2019 • by Rebecca Smith

Most freelancers report that the biggest problem they have is finding enough work.

In a competitive industry, it takes more than a great portfolio to help you rise above the competition. 

At the start of your career, you may not have given much thought to how to market yourself. As it progressed, however, you realized the importance of networking and selling yourself online.

Marketing yourself means that you will have to develop relationships and make the most of every opportunity.

Here are some expert tips to get you started.

1. Become an Expert

While the ability to research and write about a variety of topics is important, it helps to develop a level of expertise in a niche to cut down on competition.  If you have a degree in education, for example, you may want to showcase yourself as an expert in literacy or math. When a publisher is looking for someone with expertise in your field, your resume will stand out.

Read the latest articles and do your own research to strengthen your knowledge base. You can share your wisdom through comments and contributions to others' articles. 

You should also contribute articles to publications anytime you feel you have a unique spin or insight to contribute. Be sure that all content is timely, informative, well-written, and valuable to others.

2. Network

It is important to develop relationships with experts and media leaders in your industry. You will gain unique insights into what people want to know, and what the latest trends are.

Find groups with similar interests on social media sites such as Facebook, Twitter, and Linkedin. Be sure that all of your online content is professional.

You may want to consider setting up a business profile in addition to your personal one. A Facebook business page will allow you to pin your portfolio to it.

Be sure to contribute anytime you have an intelligent question or answer to someone else's comment. You may be surprised at who you end up connecting with!

3. Get a Website

Many freelancers underestimate the power of a website when it comes to content marketing. You can create a nice one online for free or for very little money. It can be attractive even if you don't have any coding or graphic design skills.

It is important to choose a simple, readable domain name. Clients will know what to expect, and it will be more likely that your site will appear in engine searches. If you have basic SEO knowledge, start creating content that will show up in common searches.

A website is a great place for potential clients to get a flavor for your work. You can also provide a contact form for them.

4. Guest Post

Guest posts allow you to showcase your knowledge and writing style, as well as a link back to your own website.

To find a well-trafficked site in your target audience, start by doing a simple internet search of your industry and the words "guest post." Pitch your idea to a few publications, and then submit an informative piece of content.

A guest post will allow you to showcase your talent, style, and personality. It will help you to improve your search engine rankings. Guest posts can also be linked back to your social media business pages. 

Some professionals with bustling businesses do not have time to devote to writing. In these cases, you may wish to contact an SEO service that can help you create a guest post with engine-friendly keywords.

5. Do Interviews 

Conducting interviews with experts is another great way to establish yourself as having unique knowledge in your field.

Interviewing means that you will have done research and gleaned insights no one else has. Learn to ask the right questions, and be sure to maintain positive relationships with all of your contacts.

6. Ask for Reviews

If you know that certain customers were particularly pleased with your services, ask them to leave a positive review on your website. Family and friends, business associates, and social media influencers are also great folks to glean reviews from. 

7. Ask for More Work

If you have done an excellent job with a project for a publication, don't be afraid to follow up with them in a couple of months and ask for more work. They may remember that you are hungry for jobs and contact you when they have extra projects.

If additional work is not available, you can ask former employers for a testimonial or review that you can share on your website or social media platform. Prospective clients will be interested in seeing who you have done quality work for in the past.

8. Make Sponsored Posts Work for You

Facebook sponsored posts are very inexpensive and can be purchased for as little as a dollar. You can choose your best post or pitch and sponsor it on your Facebook business page.

Sponsored posts can be shared with your target audience. You can also narrow down your demographics by selecting ages and the distance from your location.

Know How to Market Yourself Online

Freelancers know that being good at what you do is not enough to get you working. It is crucial to know how to market yourself online. 

Networking, developing your knowledge base, and creating a website are all important to selling your services.  Don't forget to guest post on busy websites and ask happy clients for rave reviews.

For more information on marketing yourself, continue reading our blog.