Going Global in Business

Written by
Rebecca Smith

Published
May 20, 2019

May 20, 2019 • by Rebecca Smith

Dipping your toes in the international waters of business is an exciting experience. It means business is expanding! Other than the financial benefits you accrue when you tap into a marketplace of over 7 billion people, going global has more benefits than you could imagine.

For instance, it gives you a chance to diversify your portfolio and enhances your firm’s prestige.

However, while it comes with a whole load of perks, it’s not as easy as it sounds. It calls for a deep understanding of potential competitors and the trends of the market in question.

Due to the complexity surrounding the concept of globalizing, most business owners usually prefer remaining within their local realm of operation. However, you don’t have to be one of them as there are steps you can take to go international and make the process a smooth sailing as described herein.  

Assess Whether you are Ready for International Expansion

You can’t wake up one day and decide that you want to venture in global markets! Instead, you have first to sit and assess whether your business is in the position to operate globally.

For your entity to venture into foreign markets, you need to have enough resources, both financially and structurally. In other words, you need to have enough money to set camp in a foreign land!

You also need a well-skilled and dedicated team of employees who are well versed with your company's culture and are committed to taking on this new yet challenging journey with you. Having such a group is especially instrumental because venturing into foreign markets comes with a host of challenges that only dedicated individuals can tackle. Make sure you identify your strengths and weaknesses so you can know where to maximize on in the process.

Understand the Potential Market

Establishing and successfully running a business in your motherland is no mean feat. This means that becoming a global international company is even more challenging. Therefore, as part of assessing your readiness, carry out an analysis to understand the market you want to enter.

During the evaluation,

  • Ensure you understand the demand level for the products and services in your category (market size).
  • Who your competitors are and potential partners.
  • What locals think of a foreign company giving the same products and services offered by other businesses in their locality.
  • Learn about the legal aspects and requirements set for foreign businesses.

Seek Help

With the above information, it’s easy to assume that you are ready to make the jump. Unfortunately, you aren’t. Therefore, before anything, ensure you consult a skilled global consultant on how to expand the business.

Learn all you can, including the international strategy definition. The good bit is that as a way to encourage foreign investors, most governments and organizations often create agencies that offer guidance. Therefore, on top of a skilled global consultant, maximize on any help you can get from such agencies and embassies. If possible, enroll in a foreign trade course as a way to increase your global expertise.

Lay Down a Strategy

Using the results of your analysis as well as what you’ve learned from your global consultant, now create an international strategy. Never venture into any business, no matter how small blindly. In respect to that, visit this guide to create a list of goals you want to achieve, and the various strategies you will employ to make them a reality.

With the excitement that comes with having a business in another country, it’s easy to go overboard with your goals and end up being dejected when you fail to attain them. To avoid this, create realistic goals and set a budget. Also, have metrics in place that’ll help you keep track of your progress.

Ensure you stick to your market strategy. Don't be swayed by the strategies used by other businesses simply because they are working! Instead, stick to what you had in mind from the beginning.

Don’t Forget SEO

While focusing on the transition to a new market, don’t forget that digital marketing is the secret ingredient to the success of most businesses today. With that in mind, build a website and sensibly implement your international business plan. If you already have one, ask your digital marketing agency to update it, so it incorporates a segment for your new market.

 Use this as an opportunity to break down cultural barriers by using English and if possible, the most spoken local language. Make the most of digital marketing as this is the most affordable to create awareness about the existence of your brand in that country.

For instance, through digital advertising on social media platforms, you can achieve increased coverage without breaking your budget.

Create a Partnership

Part of this guide advised you to carry out an analysis and learn about potential competitors and partners. Once you discover potential partners make good use of them. Most successful international companies have one thing in common. That is, they often team up with local partners.

At a glance, this might seem like a waste of money, but in reality, it speeds up their transition into these new markets and increases brand awareness. Why? Well, such partners are usually well-updated about the current, new, and future trends of the market in the region that you plan on setting a shop.  They also boast of a vast network of professionals who will help make your transition easy.

On top of that, most locals will be more willing to purchase your products and services when they see a familiar face on it, compared to new faces. Therefore, while embarking on new markets, ensure you create strategic partnerships. This will help you learn about the local market culture. Go the extra mile by meeting up with the potential partners so they can take you seriously. 

How to Go International and Expand Your Market

Rome was not built in a day, and your business in new markets will take time before you see improved profit margins. On that note, exercise patience and contact us for more tips on how to successfully go international today.