Did you know global digital marketing spending is forecast to hit $517 billion in 2023? Considering that the 2018 spending was $283 billion, it’s clear business owners and marketers are not relenting. Digital marketing is the grail.
However, just because everyone is splurging on digital marketing doesn’t mean they’re getting the right results. Without a solid plan, it’s possible to blow your marketing budget on digital campaigns that deliver little results.
If you’ve been in this situation, you don’t want to make the same mistake. Keep reading for digital marketing hacks that’ll get results.
Build a Website
We know what you’re thinking: how is a building a website a digital marketing hack in 2019?
Well, it might seem obvious, but the hilarious truth is over 36 percent of small businesses still don’t have a website.
If you have one, thumbs up. But if you don’t, we can’t stress this enough. Build one right now.
And it’s not just any website. You need a professional-looking, responsive, quick-loading, and user-friendly website. This means that if you have no web development expertise, you should bring in a professional to do the job.
Start Recording (Videos)
This is the year of video. Industry projections show digital video is well-placed to drive a whopping 80% of consumer web traffic!
If you thought the video is only for businesses that want to appear on television, you’re leaving money on the table. Now is the time to start creating video content and uploading it on your website, social media pages, and other video sharing platforms such as YouTube.
And there’s no shortage of ideas for video content. You could create how-to videos (explaining how your products and services work), thought videos, hilarious videos, review videos… the list is endless.
In fact, go a step further and start a business vlog where you can host live Q and A sessions. This can help increase customer engagement.
Stay on Top of Digital Marketing Trends
Digital marketing is a fast-moving universe. Strategies that worked two years ago might be irrelevant today. Seriously, who wants to use pop-ups and banner ads today?
Staying on top of digital trends helps your business move with the times – at least on the marketing front. If you don’t, you risk running campaigns that won’t evoke any response. In fact, you could be the laughing stock of the web.
For instance, do you know about Facebook’s latest dynamic creative ads? If you don’t, this is a good post on everything you need to know about Facebook ads.
How Big Is Your Data?
Is your digital marketing data-driven?
In 2019, marketers are relying on data to create campaigns. If you’ve not invested in data collection and analysis, you’re not making the most of your marketing dollars. You need to have an in-depth understanding of your customers and their consumption habits.
Use These Digital Marketing Hacks to Grow Your Business
The Information Age is upon us, which means you have no option but to take your business where your customers are – online.
And to best reach and interact with them, you need to invest in digital marketing. With these digital marketing hacks, you’re now in a better position to design and implement effective campaigns.
Keep tabs on our advertiser page for more digital marketing insights.