Hiring 101: How to Get a Great Employee and Keep Them

Written by
Rebecca Smith

May 14, 2019

May 14, 2019 • by Rebecca Smith

Did you know that one-third of new hires quit their job after just six months?

Employee retention issues like this are bad for business and can keep your company from running as efficiently and effectively as you'd like. 

Have you been having a hard time retaining employees? The first step to higher employee retention rates is to make sure you're bringing on the best employees in the first place.

Read on to learn more about what it takes to hire a great employee and learn how you can keep employees happy long-term.

Hiring a Great Employee

It's not always easy to find a great employee for your business. No matter what position you're trying to fill, it's challenging to try and figure out who will be the best fit and who will provide the value to your business.

The following are some tips that will help to simplify this process and ensure you're choosing someone who's qualified and likely to stick around:

Know Where to Look

The first step to finding the best employees for your business is to make sure you're looking in the right places.

There are tons of different online recruiting websites and services you can use to find qualified candidates. You might also want to work with human capital management (also known as an HCM) provider.

An HCM provides businesses with applicant track systems that make it easy to compare candidates and make sure you're only interviewing and choosing the best people for the job. 

Write Great Job Postings

It's also important to make sure you're writing job postings that get people excited about the position you have available.

Make sure your job postings are concise. Remember, nobody wants to read a page-long job description. At the same time, though, make sure you provide adequate details about the job you're offering.

In the same way that you need to know what to emphasize and what to compromise on during the hiring process, candidates need sufficient information to make these decisions as well.

This can help you to avoid interviewing an applicant who isn't well-suited for a particular position.

Talk Up Your Company

When you're putting together job postings and when you sit down to meet with candidates, be sure to talk up your company.

Let them know why your business is a great place to work.

Be sure to talk about what separates your business from your competitors and emphasize the benefits that will be available to the candidate if they end up getting hired.  

Go Digital

There are lots of ways to vet candidates and make sure you're hiring the best person for the job.

While it's still helpful to take traditional approaches like conducting official background checks, you can also learn a lot about a person when you look into their digital presence. 

Take a look at their LinkedIn accounts and social media profiles to see what their work history is like and what kind of information they're posting online. This can help you get a better idea of whether or not they're a good fit for your business.

Pair Personalities to Specific Positions

It's important to consider skillset when you're looking to hire someone for a specific position. Remember that personality matters, too.

Some people even believe that personality matters more than skillset. After all, skills can be learned, but the same is not true of personality.

Before you bring someone on to your team, consider how their personality will mesh with the other personalities in your office.

Will they get along well with your other staffers? How much interaction will they have with customers and other employees on a daily basis?

Retaining a Great Employee

You may have found a great employee, but that doesn't mean the hard part of your job is over. Next, you'll need to be diligent about retaining that employee and making sure they remain engaged while at work.

Listed below are some tips that make it easier for you to retain employees: 

Set Clear Expectations

Often, when employees leave a company after just a short time, they do so because the work they were doing didn't match the description for the job for which they applied.

To avoid this issue, be sure to set clear expectations right from the beginning about what the candidate will need to do and what a typical day in the office looks like.

Create a Great Culture

Make sure you're creating the kind of workplace culture that fosters employee retention. 

Do what you can to make your company a fun and welcoming place to be and find ways to provide perks and benefits that keep employees around long-term.

Challenge Them

It's important to challenge your employees, too.

A bored employee is not going to be engaged in their job, and they're likely not going to provide the kind of results you're looking for.

Find ways to gamify the work process, or set up challenges to keep employees motivated and eager to push themselves to the next level.


Make sure you're listening to your employees' needs and concerns, too.

Good listening skills are essential when you're trying to attract the best clients -- you can read more here about that -- and when you're trying to retain the best employees.

Let them know that you're available and want to know what you can do to make your business better for everyone who's a part of it.

Get More Business Advice Today

As you can see, there's a lot that goes into hiring a great employee and even more that goes into keeping them around for the long haul.

If you keep these tips in mind, though, you'll have a much easier time bringing on high-performing employees who add value to your business, boost revenues, and help things to run in the best way possible. 

Do you want to learn more about the hiring process? If so, we've got lots of helpful resources available on our site.

Start by checking out this article on hiring in programmatic sales today.