5 Ways to Use Digital Marketing and SEO Processes to Improve Employee Retention

Written by
Rebecca Smith

Published
May 14, 2019

May 14, 2019 • by Rebecca Smith

Finding the right team to work in your business is not easy. Keeping hold of them can be even harder. In fact, employee turnover is the highest it's been in a decade and costs businesses $160 billion a year.  

So, as a business, you need to be thinking as much about employee retention as recruitment. Losing employees that you have taken the time and resources to recruit and train, costs you money.

There are many strategies you can use to keep employees in your business for longer. In fact, employee retention is so important that it should be integral to all aspects of your business. Everything from branding to SEO processes can help keep your employees motivated and engaged. 

Read on to find out five ways that digital marketing can boost your employee retention rate.

1. Create a Brand Employees Are Proud Of

Most employers expect their staff to be loyal, but you still need to earn that loyalty. If employees don't feel proud of the company they work for, then they will be less engaged and less likely to stay for the long haul. 

This is where your business branding comes in. If your business has a good reputation and is considered to be one of the best, then your employees will be proud to work for you.

Make sure that positive company culture is part of your branding. Use digital marketing to showcase what a great place it is to work, and how much you value your employees. 

2. Incentivize and Motivate

Another way that you can use marketing and SEO processes to boost staff retention, is by using it as an incentive. 

We all know that SEO is used to increase hits and leads, so why not use that to motivate your team. Create SEO marketing projects, such as video content or blog posting, and offer rewards and incentives for the number of hits they receive.

Incentives are a great way to keep staff interested and rewarded, which keeps them working for you for longer. 

3. Give Your Team Some Limelight

Using marketing to show how much you value and respect your employees can kill two birds with one stone. It will demonstrate to your customers that you are a thoughtful employer, and also give your team some public recognition. This is great for team morale, and a happy team is good for employee retention.

So why not create some video profiles about your team members? You can use it as part of your content marketing while giving recognition to your hardworking team at the same time. 

4. Train Employees About SEO Processes

Investing in your staff is a great way to keep them. This means making sure that they are paid a fair wage, but it also means investing in their training and development. 

Seeing as SEO processes are such an important part of digital marketing, make sure that you take the time to train your staff about SEO. If you give them the skills to start generating leads and boost your search rankings, they will feel motivated to continue in the long-term.

5. Everyday Excellence

Developing a content marketing strategy is about focussing on everyday excellence. Making sure that all of the online content produced by your business is high quality, optimized and relevant. 

Promoting everyday excellence will give your employees the sense that they are working for the best. If your standards are the best in the industry, they will feel proud to be part of the team.  

Marketing Resources At Your Fingertips

So, those are five ways in which you can use digital marketing and SEO processes to improve employee retention. 

Marketing and positive company culture should go hand in hand. And a positive company culture will lead to better employee engagement and staff retention. 

If you found this guide useful, why not check out some more of our online resources right here