How long do you think you have to make a good impression, with your website? 10 seconds? 5? Sorry, it's a lot less than that.
In fact, studies show that you have around 50 milliseconds to make an impact. That's 50 millionths of a second. The blink of an eye.
If that first impression of your website is that it's out of date or neglected, do you think that will have a favorable impression on your clients? No, we don't either.
That's why we've put together this guide on how to make a good website great.
Know Your Audience
If your website has been running for a while now, you should have some demographic information about your visitors and customers. Try the exercise of looking at your website through their eyes.
How does it look? Does it give the right information? Do you think your site will encourage your customers to do buy, sign up, or whatever else it is that you want them to do?
If you don't have a clear idea of who your customers are, now is the time to find out. Segmentation is hugely important in marketing now, and if you need help, there are tools available to lend a hand.
Deliver Your Message
What do you want visitors to do when they get to your website? Buy something, or register for your newsletter? Whatever you want them to do, make sure that your homepage points them clearly to how to do that. If not, you need to look at improving website focus.
Videos on the home page can be really effective, and they increase conversions by around 80%. If you're not already using video, perhaps now is the time to 'website enhance' and add one.
Search Engine Optimization
SEO is an ever-changing target, with Google currently using over 200 different factors to determine how they rank websites. If you haven't reviewed your SEO recently, then it's time for a DIY SEO audit to find out how to improve websites.
SEO in 2019 is about more than just keywords (although they are still important). The quality of your site and the experience that users have when they visit is now vital to scoring well in the search engine results page so focus on giving your visitors what they need, as easily as possible.
Word of mouth has been known as the best type of advertising for a long time, and the modern equivalent of that is online reviews, also known as social proof.
Asking customers to leave a review (ideally on your Google My Business page) will not only help other customers learn about you, but it will also increase your rank in the search engines too.
It's estimated that almost 65% of web users will be accessing the internet from their phones by the end of this year. Improvements in technology mean that e-commerce from mobile devices was a major force this year, and this is expected to increase.
If your site doesn't look good on a smartphone, it's time to change that.
How to Make a Good Website Great
One key factor in how to make a good website is to schedule regular reviews. Not only should your content me fresh, but the way your site looks and acts may need to be tweaked to keep up with advances in technology. Put a date in your diary, 'improve websites' and stay impressive enough for that blink of an eye judgment.
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