Perh"Apps" It's Time for an App! 3 Reasons to Invest in Small Business Mobile Apps for Your Company

Written by
Rebecca Smith

Feb 12, 2019

Feb 12, 2019 • by Rebecca Smith

Did you know that the average person spends 1 full day per week on their smartphone?

Yes, folks, that's 1/7th of your time here on Earth gazing into the tiny screen in your palm. This may sound like a problem. But for a small business owner, it's a dream come true.

What other medium gives you access to your customers for a full day every week? If your business isn't mobile-friendly, it's time to make it so. Perh"apps" it's time for an app!

In this article, we'll take a look at 3 reasons to invest in small business mobile apps. 

1. You'll Be in Their Faces - Literally

The average consumer spends 3-4 hours per day on their smartphone. Most of this time is spent browsing only a few apps. But that doesn't change the fact that they are there, focused on the phone in front of them.

Businesses with mobile apps have better notification capabilities. You may say to yourself, "But I don't want to annoy my customers" or "They'll probably opt-out anyway." 

Wrong. The fact is that over 53% of customers who download your app will opt-in for notifications. Don't miss out on that potential business.

2. You'll Get More Bang for Your Buck

It's all about goals. If you've done the cost-benefit analysis and determined that a mobile app serves a purpose in your business, it's worth the investment. Find an app creator that can build you a creative and useable app that your customers will love.

When you spend money on advertising, it's more difficult to quantify how much return on investment you're getting. But a mobile app lets you see those numbers more clearly.

You'll know how many people download it and use it every day. And you'll know what those people like and dislike about your product or service. Over time, your initial investment will pay off as more and more people use the service.

3. Your Customers Will Love You for it

It depends on your business, but most customers love it when a business offers a mobile app. 

Mobile apps are more convenient for customers to use than a website. Offer a rewards program through the app instead of using old fashioned physical "rewards cards". Many customers prefer to shop only with stores that offer mobile apps.

Customers love it when you make it easy for them to interact with you. Mobile apps allow them to comment on products and services. And integrate your customer service into the app so they can bring up questions and concerns.

An app gives people the opportunity to share your business easier with sharing features. When customers are happy with a service, they'll happily share about it. Which is free advertising! 

Plus, mobile applications offer a constant stream of data about your customers' preferences. Create satisfaction surveys and use the data to stay relevant inside your industry. 

Small Business Mobile Apps Are the Future

When you invest in small business mobile apps, you invest in the future of your company. 

Mobile apps let you get to your customers where it counts: from their smartphone. They give you the ability to tailor your business to their needs. And they give your customer an avenue to provide you with valuable feedback. 

It's a win-win situation when your customer is happy and you get to build on their positive experience!

Looking for more ideas to expand your business? Check out our Resources page for more great information on marketing trends and ideas.