Clearing the Fog: The Best Website Designs for Outdoor Workers

Written by
Rebecca Smith

Published
Dec 31, 2018

Dec 31, 2018 • by Rebecca Smith

Now that the average small business is spending around $75,000 a year on digital marketing, it's vital to ensure you get the most out of your money. If you don't have that kind of budget for your small outdoor business's website, good website designs can do a lot of work. With just a click, your audience will see how much value you bring to your work.

Here are five things to keep in mind when trying to come up with the best website design ideas.

1. Keep It Simple

When you're coming up with a design for your small business, you may be tempted to make it big, bold, and flashy to outshine the competition. However, you need to think about how people come to see your site.

They usually come via a search engine, which inundates them with options for other companies and other brands. Overwhelmed with choice, they're not going to want to be screamed at when they get to your site.  They're going to want to see something that's relaxing, reassuring, and that oozes with quality.

Minimalist designs are everything in the current trend of web designs. If you want to look trendy, current, and like you know what you're doing, keep your web design simple, with a simple color scheme and lots of white space.

Since you're going to want your customers to focus on the basics of who you are and what you do, keep the focus on your images and text. Don't add any animation or flashing elements that distract and look tacky. Keep your logo simple and ensure that your menu is easy to find and use. 

Keep navigation easy so that people are able to get around your site and get the information they're looking for easy. Navigation that bounces and moves around is going to turn off your audience. 

2. Focus on Photos

Since you're doing work outdoors, you're going to have lots of chances to be in an idyllic looking vista. Next time you or your staff is high up on scaffolding cleaning a skyscraper, have a professional photographer snap a photo.

Hiring a professional photographer is a much smarter idea that taking photos with your phone camera. While they may be good enough for sharing with your friends and family, they're not professional and unless you're a photo editor, you can't make them look professional.

If you have a small landscaping company or another type of outdoor business, you should have an Instagram account. Get some training on taking better photos or hire a professional photographer to take a few hundred photos that you can use to promote your business. Release them one at a time with a promotion or an announcement about what's happening at your company.

Photos and video get more engagement online, whether on social media or on your website. When people see high-quality images at the top of your page, they're going to scroll down to see what you're about.

3. Introduce Yourself

As a small business owner, your size can be a curse or it can be a blessing. There's something about small businesses where people like to "have a guy" in every industry. If you're that business for your customers, whether you're the landscaper, window cleaner, or debris clearing business, they're going to enjoy introducing you to people.

Since this is so often the case, make sure your website introduces you to your audience. You should have a bio page talking about what you love about your work and why you're committed to it. When you take the opportunity to talk to your potential audience, you get more out of each visit.

A personal relationship with your customer base is what owning a small business is all about. If you don't take the opportunity to connect with people, you're going to lose out to competitors who are more congenial. Your most valuable tool is your personality and your ability to reach out and touch your clientele.

4. Start a Blog

If you haven't taken the time to start a blog, it's probably your best tool for growing your audience.

When people search for something online, they're either looking for a specific product or the answer to a question. With a blog, you get to capture both audiences by talking about your products and services and offering them as the answer to those search queries. When you have a blog, you also get to separate your long-form content from your site, so that you can format each one appropriately.

Search engines privilege URLs that are updated often with new and fresh content. When you offer lots of good content, search engines will start bumping you up to the top of their rankings. As you climb up, you'll get more clicks, get more brand authority and over time you'll end up becoming the go-to site for businesses like yours.

One of the other things that a blog offers you is the opportunity to mention your location. When your URL has lots of mentions of your city, town, or neighborhood, you'll get a lot more local visitors, vital to a business like yours.

5. Go Mobile

As mobile internet browsing has definitively surpassed the number of users on laptops and desktops, the importance of mobile can't be underrepresented. If you're trying to capture an audience online, you need to be where they can find you.

On top of that, your site needs to be easy to read and to browse with a mobile device. If you can't browse your site on a smartphone or tablet without pinching and zooming, you've designed it wrong.

Start with a "mobile first" approach to ensure that you have a site that's future-proof. Look at what this company is doing for more tips.

The Best Website Designs Stay in Fashion

While digital trends are moving fast, leaving lots of recently built sites in their dust, the best website designs out there aren't soon to go out of style. If you don't have the money to invest in revamping your website every year, you need to start out with a website that's built to last for years to come.

When you build a site, make sure you do so securely or else you'll be subject to horror stories like these.