Achieving growth for a small business is hard work. Some find it difficult to market a startup company on a tiny advertising budget.
In fact, half of all business startups fail within the first five years. One in five businesses close up shop in the first year.
The good news is that social media and other digital outlets have changed the game. It is easier than ever to get your company's name out to a targeted audience.
Read on to learn more about small business promotion. Explore 5 cheap advertising ideas that are certain to make a difference.
1. Set Up Social Media Accounts
The first place to look for cheap advertising ideas is social media. There are many great platforms out there like Facebook, Instagram, and LinkedIn.
Which platform is the right one for your business? The answer depends on the audience you are targeting.
If your business is targeting local adults than Facebook is the best option. Young people, on the other hand, prefer Instagram and Snapchat.
2. Start a Blog
Every small business should have an active blog on their website. The objective is to drive traffic to your website through quality content.
You should publish articles that are related to your company's product or service. New and interesting blog posts should be released at least once per week and shared on social media.
3. Search Engine Optimization (SEO)
Another key to effective digital marketing is using SEO tactics. The intent here is to make your website and blog rank higher on organic web searches.
Start off by installing an SEO plugin on your website management tool. The SEO plugin reviews and scores your content and website pages. Performing steps like including internal web links and repeating search-friendly keywords earn you a high SEO score.
4. Attend Local Events
The key to revenue growth is winning over new customers. Attending local events, such as festivals or business seminars, is an effective method to do so.
First, your physical presence allows customers to put a face to the business. Personal interaction is a great way to establish a trusted relationship between business and client.
This interaction also allows potential customers to learn more about your product or service. It provides you an opportunity to give out free items, like promotional lanyards.
5. E-mail Marketing
As you interact with potential customers, develop ways to collect contact information. Perhaps the most important item to gather is an e-mail address.
This way, you can start communicating directly with clientele. You can send them promotions and coupons. Also, e-mail is a great way to notify customers of new products and drive web traffic.
A Recap of Cheap Advertising Ideas
Starting a new business is not easy. However, there are cheap marketing tactics that improve your odds of success.
Social media and e-mail subscriptions are effective methods to reach new customers. However, you should not rely too heavily on digital means. Good old-fashioned advertising tactics like attending local events are still productive.
If you enjoyed this article about cheap advertising ideas, check out our eCommerce blog for other great pieces.