New Job Targeting Rules On Facebook Could Impact Your Job Search

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Oct 4, 2018

Oct 4, 2018 • by AdExchanger

Facebook let advertisers target job ads to only men in cities across the United States. In a survey of 91 Facebook job ads, ProPublica found just one targeting women and three not targeted to a specific gender. ProPublica tallied 15 companies, including Uber, the Pennsylvania State Police and a Michigan-based truck company, that targeted ads on Facebook exclusively to men in the past year. Gender-based employee ad targeting was made illegal by the Supreme Court in 1973. The ACLU, Communication Workers of America and employment law firm Outten & Golden filed a complaint with the Equal Employment Opportunity Commission on Tuesday accusing Facebook of breaking the law by publishing the ads. “The ads themselves are illegal,” said ACLU lawyer Galen Sherwin. “It’s been established for five decades.” More.