There's an App for That: 9 Undeniable Benefits of Mobile Applications for Businesses

Written by
Rebecca Smith

Dec 31, 2018

Dec 31, 2018 • by Rebecca Smith

With the average small business now spending around $75,000 a year on digital marketing, it's vital for companies to find new ways to compete. This line item isn't valuable when another company has the chance to undercut you with a better and more efficient product. Mobile applications for businesses help companies grow by engaging customers and making it easier for employees to work.

Here are four major ways that an application helps to improve your productivity and build your business in a better way.

1. A Hub For Employees and Clients

When you get your employees and your customers on the same page, working with the same tools, you give them a way to connect. One of the ways that people often feel dissatisfied with companies is because they feel left out in the cold when their tools fail. With everyone using the same tool, your staff is going to encounter the same problems as your customers, meaning it'll be fixed more promptly.

When everyone is on the same system, communication is easier as well. Everyone is going to be using the same language for describing what they're doing, which improves productivity.

If you're a company that stores data on behalf of your customers, that data transfers more easily when it's all in one centralized place. You can optimize transfers and storage when you have total control of the system with a single app.

Getting everyone on the same system minimizes hurdles to productivity by streamlining your processes. You can get rid of a system that's full of inefficiencies, with people moving back and forth from one system to the next.

2. Integrate Easily

As mobile internet browsing has surpassed desktop and laptop use in a definitive way, apps give the chance for all kinds of integration. With people spending more and more time on their mobile devices, the options for integration are limitless. Rather than jumping from one browser to another, phone to computer, they'll be jumping from app to app all on the same to device.

An app gives you the chance to integrate with the other apps your customers use for productivity. If your customers are on social media, connect your app to your social media profile so that it opens automatically. If you communicate with your customers via email, open your app from an email window to improve integration.

If your employees use mobile devices to do work while on the go, mobile apps give you the opportunity to improve their productivity. Rather than jumping around their device, integration allows you to move data from one application to another, to build a build a suite that functions together. That kind of integration keeps your employees working and information flowing steadily through your business.

You'll find your productivity and profits go up hand in hand when you have integration like this.

3. Access To Notifications

Notifications are a revolutionary part of what it means to communicate in the modern era. Where once a company had to send out a piece of mail and hope that it would get a response a few weeks or a month later. However, with notifications, you reach into the pocket of your audience and say "hey, look over here".

If you're trying to reach out to your customers in a more efficient and consistent manner, an app is the best way to do it. However, there's an art to app notifications. Reach out to your customers when you absolutely need to, rather than every time you have an idea.

If you contact your customers too often via their personal devices, they'll feel disrespected or even harassed. Consider it a privilege to have your customers' contact information. Only reach out to them when you have something powerful and exciting to offer them.

For application is aimed at your employees, notifications ensure that you get the responses you need at the right time. It's common for companies in this era to have to compete for bids or for jobs with clients who are very demanding. When you know that your company's health and well being are on the line, you need a response from your employees ASAP.

When an issue is urgent, having access to notifications gets you the staff you need on a problem ASAP.

4. In-App Purchasing

Depending on the kinds of products and services that you offer to your customer base, they might need to purchase items or subscriptions on a regular basis. When you're in a competitive marketplace, you need to ensure that you're poised to stay one step ahead of the competition. The best way to do this is through accessing their mobile device.

In-app purchases or subscription renewals make live easier. If you integrate with iTunes or an app store, you can access the same payment information they use for the products and services they buy with their mobile device. In-app purchasing works for games, magazine subscriptions, and all kinds of services.

If you're not using a purchasing tool to make things easier for your customers, you could be losing out to a company that does. Using a browser is becoming increasingly more challenging if you don't have a laptop or a computer nearby. Apps trim the fat from the purchasing process and ensure that you don't let your customers slip through your fingers.

For ways that apps help you grow profits, check out this link to learn more.

Mobile Applications For Businesses Provide Value

If you're looking for new ways to bring value to your business, mobile applications for businesses help to bring efficiency and profit at the same time. Brainstorm with your team and you'll find lots of ways for applications to enhance your business model.

You need to ensure that you build a secure tool when you hand it out to customers, so follow our guide to avoid a data breach.