Digital advertising. You've probably heard about it. But are you doing it?
If you aren't, you're sorely missing out.
People live on their electronic devices these days, so mailers and other paper ads just won't get their attention as much. You've got to use digital marketing if you really want to up your sales.
This means you need a digital marketing plan. Don't believe us? Here are 10 reasons why you need to create a marketing plan today.
1. Going Without a Plan Doesn't Cut It
Marketing without a plan simply isn't enough to get your business noticed. There are tons of other websites and companies that offer the same services you do. So why should someone look at you instead of someone else?
With so much competition, you've got to have a plan. Otherwise, you won't be able to get one step in front of them.
When you have a plan, you know where you're headed, and that destination can be determined by where you want to be.
2. Your Competition Has a Plan
Do you aspire to be like your most successful competitors? Then you've got to have a digital marketing plan. You can bet your boots they have one.
Why do you think they're so popular? It's because they know how to effectively get the word out about their company. They do that by marketing strategically.
In order to compete, you've got to do the same thing. If you don't, you'll be left in the dust.
Look at what your competition is doing. That's a good indication of things you need to be doing as well.
3. Search Engines Demand It
The Internet is a complex thing that caters to certain things. You've got to know what those things are in order to show up in search engines.
Search engines favor keywords, content types, how much people like a company, and more. In order to rank high in search engine results, you've got to deliver on these things.
If you don't plan, how will you know how to get your business into that sweet spot? You've got to do your research and plan out how to use the information you've found.
If you don't plan, you're just wildly throwing in what you think are keywords, or you're not using keywords at all. This isn't going to grab you any attention. Trust us, there'll likely be hundreds of sites that pop up before yours.
4. Campaigns Come from Planning
Advertising campaigns are more successful than throwing your name out on a whim. When you create a campaign, you have your marketing completely planned out for a specific amount of time.
As long as you do your research, campaigns should do you a lot of good. They're generally well thought out and done in a way that will draw attention.
If you don't plan ahead for an advertising campaign, you'll just have a bunch of unorganized campaigning. This isn't nearly as effective.
5. People Trust the Internet
In days gone by, a person might turn to their phone book to find a company to replace their windshield. That's not so common anymore.
What do they do instead? They tell Google they need a new windshield and it tells them which companies to go to.
In order to be on that list, you've got to be using digital marketing strategies. People trust the internet to tell them what's best, so make sure you're on that list.
6. Plans Help you See
If you don't have a marketing plan in place, you won't know what to change if your marketing efforts are not successful. The flip side is true too: you won't know what to keep the same if people like what you're doing.
When you're following a plan, you know what you've been doing. While that sounds like a pretty obvious statement, think about it. If you've been following a plan, you can see what needs to change if issues arise.
7. Access to Lots of Media Options
When you use digital marketing, you have a ton of marketing tools at your fingertips. These include photos, videos, Facebook ads, and blog posts.
If you want to successfully market across many media types, you've got to have a plan. Otherwise, things will get jumbled or fall through the cracks.
8. Plans Have Goals
Do you have marketing goals for your company? If not, it's time you made some.
Goals are a driving force. If you don't have goals, you're likely not pushing very hard when it comes to marketing.
Your marketing plan will lay out your goals and create a roadmap for you to follow to achieve them. Having goals to reach for will help you be more successful since you'll be working towards something, not just success in general.
9. People Specialize in This Type of Strategy
There are people out there who've made it their career to be successful in this type of marketing. If you aren't taking advantage of this, you really need to change your direction.
There are professionals who know how to create a killer marketing plan for you. So make sure you use them. They'll help you bring in the traffic you're looking for.
10. Plans Help You Know Your Audience
Do you know who your ideal audience is? If you don't have a target audience yet, try creating and implementing a digital marketing plan.
As you stick to your plan and look at analytics, you'll find out who your main audience is. And, you'll learn about them, too. This will help you develop successful future plans.
This article talks more about catering to your target audience.
Create Your Digital Marketing Plan Today
Digital marketing is important, but it won't be effective if it's done randomly. To really get the most out of your efforts, you need to have a digital marketing plan.
All it takes is a few minutes of strategic thinking. Consider your audience, your product, and how they work together. Then develop a plan that helps your audience see your product is something they can't live without.
Ever thought of automating your marketing? Read more about it right here.