Are you starting a business as a roofing contractor? It can be a lot of work to get your foot in the door and start bringing in regular clients. This is why you'll need a foolproof roofing advertisement strategy.
It's not too much different from any other business marketing. You'll need to adapt for SEO, create a blog, and use social media to your advantage. There are also some strategies that are unique to roofing contractors.
If marketing isn't something you thought of yet, or you're not sure where to begin, we've got your back. Here are 8 smart roofing advertisement strategies you can use to start up ASAP.
1. Install a Storm Tracker
If there is any a time when someone's roof is going to be damaged, it's going to be during a storm. As bad as this is for potential customers, its great for your business.
What you want to do is install a storm tracker app so if a storm hits your area, or even three towns over, you'll be ready to pounce with Facebook ads targeting these people.
While they are panicked and scrolling through Facebook, they will see the ad and will likely call you. Many people aren't even able to tell their roof is damaged right away so they might call you just for an inspection.
2. Advertise Through Direct Mail
With advances in technology, people typically get a dozen or so emails a day. If you send a newsletter electronically there is a good chance it will get lost in a sea of other emails.
That's why you should never underestimate snail mail. People tend to get on average, maybe 3-4 letters in the mail a day; this means there is a better chance of your newsletter getting seen.
3. Claim Your Listing on Review Sites
Many companies strive off of reviews that are made online by customers. This is because potential customers are more likely to care about reviews made by their fellow consumers. More often than not, they use them as their main source of research when looking at companies.
It's for this reason that you want to claim your listing on a review site. It's pretty easy to get started, all you need to do is verify that you're a business owner on your website of choice, and then update your listing.
When you're doing this make sure you add important information like your business hours, photos of your work, and your contact information.
4. Create a Blog
If you're noticing that you aren't getting a lot of traffic on your site, one way you can lure more people in is by having a blog. Keep in mind that you can't just create a blog and be done with it. You have to keep up with it.
In order to get a high SEO rank, you have to continuously shell out quality content with carefully thought out keywords. Besides the ranking, you'll want to do this anyway. If a potential customer sees that the last time you updated your blog was 6 months ago, they may get the impression that you are out of business.
5. Use Social Media
Social media and blogs are best friends. This is because it takes both of them to advertise and successfully brings people to your site.
What you will want to do is post articles on your social media that send people to your site. Make sure you are constantly posting new articles and even go back and repost old ones if it's been a while. This will create a healthy rotation between your site and social media.
6. Make Appearances at Trade Shows
Setting up at trade shows is a great roofing marketing opportunity. If you have a flashy or interesting booth you can attract potential clients and tell them what you're all about.
Be sure that when you attend these shows you give out plenty of promotional swag to ensure people remember you. It will help people remember your brand and leave a lasting impression because anytime someone uses the item, they will think of you.
Consider giving out pins or stickers for people to wear around. This will make them sort of walking advertisements for your business.
7. Ask Customers to Write a Review
We've mentioned how important it is for you to get customers to review your business. To this end, you want to ask them to do it. This might seem a little pushy but they won't know to review if you don't ask them.
Typically, the only ones who do reviews are ones who are angry about a product or ones who had memorable service. Consider asking them to fill out a survey and give them your information so they can write a review.
If you want to find out what customers are looking for in a potential contractor so you can wrack up the stellar reviews, you can go here to learn more about it.
8. Create an Alliance with Another Company
Consider creating an alliance with another company to draw in potential clients. For example, you can go to your local hardware store and make a deal.
Ask them to give out pamphlets and maybe sign an email list and in return, you can promise to buy all your tools from them. It's a win-win.
Roofing Advertisement Ideas for Your Business
It takes a lot to be a roofing contractor. You have to make sure that you are marketing yourself in a way where potential clients can find you, and learn more about you. Use these roofing advertisement ideas to bring in the new work.
Need a few more marketing ideas? Visit our blog to see some of the boldest marketers.