A Guide to Amazon Seller Fulfilled Prime: Everything You Should Know

Written by
Rebecca Smith

Sep 19, 2019

Sep 19, 2019 • by Rebecca Smith

Almost 9 out of every 10 people are likely to make a purchase from Amazon over any other website. That statistic goes to show you how much of a powerhouse Amazon is in the digital shopping space.

If you have a small eCommerce business and want to get your products out to the masses, there's no better way to do that than by being a seller in Amazon's marketplace. Unfortunately, a lot of sellers have come to that realization which has led to a ton of clutter.

Enter Amazon Seller Fulfilled Prime.

Amazon Seller Fulfilled Prime is a new program that's similar to Amazon's old FBA (Fulfilled by Amazon) solution. It enables sellers to stand out among the masses without needing to send their inventory to Amazon for fulfillment and pay them associated fees.

Here's what you need to know about the program...

What Is Amazon Seller Fulfilled Prime?

Amazon Seller Fulfilled Prime is a program that Amazon has launched as an alternative to their FBA program.

With FBA, seller's could get their products priority listings on the Amazon platform by sending their inventory to their local Amazon warehouse. Once Amazon received a seller's items, the company would fulfill orders on the seller's behalf. They'd also treat customers to their signature 2-day or less shipping and outstanding customer service.

The downside to this arrangement is that sellers have to pay warehousing and handling fees to Amazon as their inventory sits waiting to be purchased.

With Amazon Seller Fulfilled Prime, you get to act as your own Amazon warehouse and get to avoid paying Amazon's FBA fees.

What Does It Take to Qualify?

Not every seller can be a Seller Fulfilled Prime member. As a matter of fact, Amazon's strict requirements make joining this program very hard for most businesses.

To join you'll have to meet the following qualifications:

  • Commit to meeting Amazon's 2-day or less delivery standards
  • Have a near-perfect seller track record
  • Complete a successful Seller Fulfilled Prime trial
  • Submit a successful program application

The primary barrier to meeting program qualifications for most seems to be adhering to Amazon's quick shipping standards. If you're a small operation that's not working your business on a daily basis, you may be better off leveraging Amazon's FBA program.

Is Amazon Seller Fulfilled Prime Worth Joining?

Whether or not Seller Fulfilled Prime is worth jumping into comes down to how much money you'll actually save by managing your own shipping operation.

You do save on FBA fees by self-fulfilling. But you'll be responsible for 100% of the shipping charges associated with getting your items to customers. Those charges may quickly offset any savings.

Look over your numbers closely, consider the extra effort required to self-fulfill items and make the choice that's right for you. Here's how you can get more information on Seller Fulfilled Prime if you need more details.

Amazon Seller Fulfilled Prime Is Getting Better Constantly

As we mentioned, Amazon Seller Fulfilled Prime is a relatively new program. As Amazon continues to refine the initiative, you may find that it represents more value to your business.

Keep an eye on how the program evolves and read additional content on our website for more helpful career and business advice.