When people are looking for a dentist in their area, they usually don't have too much trouble tracking one down. There are about 200,000 dentists working all across the country right now, which makes it easy for people to find one.
If you own a dental practice, that means you're going to have to work hard to make it stand out. You'll need to do more than just offer great dental services to your patients to separate yourself from the pack.
Using the best dental patient marketing strategies is one way to set yourself apart. You'll attract more attention to your business when you have a strong marketing plan in place.
Here are some of the dental patient marketing strategies you can use to increase the number of patients that you have now.
Set Up a Great Website
Most dentists have gone through the motions at this point and created websites for their dental practices. But many of the websites that they've created contain little information about their practices and don't do anything to inspire people to come and check them out.
If your dental practice's website is lacking right now, do something about it! Rebuild your website so that it's more engaging and makes a better impression on those who visit it.
Your website should include:
- A homepage that includes a little bit of info about your practice and what it offers to patients
- Service pages that break down the different services you offer to patients
- An "About Us" page that features background info on your practice
- A blog that contains articles that your patients might find useful ("How to Brush Your Teeth the Right Way," "5 Reasons You Should Schedule Regular Dental Checkups," etc.)
You should also consider creating a landing page for your website that you can use to collect email addresses from current and prospective patients. Find out more about how this can help you build up your practice.
Encourage Patients to Leave Positive Reviews
Studies have shown that about 90% of people rely on online reviews these days to tell them everything they need to know about a business. With that in mind, you can't afford to not have online reviews if you're running a dental practice.
If you're short on reviews on Google and Facebook at the moment, consider asking your current patients if they would mind leaving a positive review for you. It might encourage them to jump online and tell the world all about how much they love your practice.
A bunch of positive reviews will work wonders if you're able to earn them from your patients. They'll lead to an uptick in business in no time.
Offer Rewards to Patients Who Refer You to Others
In addition to encouraging your current patients to leave reviews for you online, you should also encourage them to refer your dental practice to others. This is one of the simplest dental patient marketing strategies that you can use since word of mouth has been proven to work.
Some dental practices will offer their patients free movie tickets or gift cards in exchange for referrals. Come up with some good rewards that you can give out to patients who refer you to other people.
Create Specials for New Patients
More than 13% of Americans don't see a dentist on a regular basis. They skip dentist visits for one simple reason: Cost.
You can help people get over this hurdle by offering specials to people who are trying your dental practice out for the first time. Dentists will often offer things like free teeth whitening services or free cleanings to first-time patients.
Advertise these specials on your website so that people know they're available. It might motivate someone who wouldn't go to the dentist otherwise to stop by your office for a visit.
Sponsor Events in Your Community
There are all kinds of events that take place in your community every weekend. From fairs to 5Ks, each of these events is an opportunity for you to get your dental practice's name out there.
Reach out to the organizers for events and ask them about the sponsorship packages that they offer for local businesses. You might be able to get the name of your dental practice and your logo in front of thousands of people by sponsoring an event.
You might even want to think about seeing if you can hand out giveaways at these events. People would be more than happy to accept free toothbrushes and toothpaste from you when you're passing them out.
It'll be one more way that you can market your dental practice to those who live in your area.
Visit Schools to Teach Kids About Caring for Their Teeth
It's very important for kids to start taking care of their teeth from a young age. Yet, many of them are never taught the right way to do it.
Why not help change that by visiting schools in your community once a year to talk to kids about the right ways to care for their teeth?
You'll encourage the younger generation to make brushing and flossing more of a priority. You'll also get your name out there and show that you're interested in your community's collective well-being.
Doing this is also another good opportunity to pass out free toothbrushes and other dental care products. Kids will take them home and talk about how much fun they had listening to you talk. It could lead to some of their parents giving you a call.
Dental Patient Marketing Can Put Your Practice on the Map
Are you doing everything in your power to market your dental practice? If not, there's a good chance that you don't have as many patients as you'd like.
Use the dental patient marketing strategies listed here to make marketing a bigger priority for your practice. It won't be long before you're fielding phone calls and emails from people who want to make appointments with you.
Read our other articles to discover more ways you can market a dental practice.