When it comes to ordering/purchasing, studies reveal that consumers only read seven words in their entire shopping trip. Their buying, instead, is influenced more by color, packaging, and design than anything else.
In this fast-paced economy, that means having elegant packaging is a must.
There are over 42,000 different products in the United States alone. With that many items, it’s no question that having the best packaging is important for sales and repeat customers down the line.
If you’re curious on the components of packaging or want to learn how to nail your design, here’s everything you need to know:
1. Function Comes First
At the most basic level, your packaging needs to be user-friendly and functional.
Efficient packaging means that all products are safe, easily viewable, and simple to open. If you have a package that’s complicated or requires multiple steps just to get to the product, it might not be effective.
If your package doesn’t even display your product appropriately, then it definitely needs to be changed.
Another important component of your packaging (especially in terms of function) is to have the ingredients and instructions clearly visible. You have to provide your consumers with adequate product information—from the expiration date to a fun, a short synopsis of why they should choose your product—be clear and answer any potential questions.
Don’t forget to share your brand name, too.
2. Be Transparent
Consumers can be critical. It’s important to be completely honest in your packaging. Everything that’s depicted on your product should be inside. Anything that isn’t can either set your consumers up for disappointment or reflect negatively on your company/sales.
3. Keep Simplicity in Mind
When it comes to creating elegant packaging, trying to be unique is a must! But there’s value in simplicity, too.
Effective packaging is all about making a customer’s decision to purchase easier. If the design is complicated or if there are too many words/instructions, it may make the customer overwhelmed and less inclined to buy.
You also want to think about the fonts and colors you use. Make sure your fonts are legible and big enough to be read by people who may have visual impairments. The same goes for colors, too.
4. Aim for Both Creativity and Practicality
Creativity is a definite must when you’re looking to create elegant packaging. When you create your design, you’ll want to incorporate things like your brand colors/scheme, your logo, and fonts.
Your packaging design is what reflects not only the products you sell but your brand message. You want them to be as unique as possible. But you also want them to be practical.
If you’re selling eco-friendly shampoo, for example, you won’t want to box your products in non-recyclable materials. Being smart not only about your materials, but the size and shape of your packaging will ensure more consumer-friendly products.
5. Pursue Eco-Friendly Options
To continue the idea of eco-friendliness, be sure to consider this when you’re creating your packaging. In today’s economy, being conservative and aware of sustainability practices and packaging can really make your brand and business stand out.
When creating your packaging, think of ways you can use recycled materials, reusable materials, or simply encourage your consumers to conserve.
6. Strengthen Your Shelf-Life
Depending on what you’re selling, you may have to consider the shelf-life of your packaging. If your product will be displayed for a long period of time, you want to not only consider what will grab people’s attention, but also have the longest shelf-life.
7. Consider Your Marketing Tactics
One of the components of packaging is to use it for a promotional tool. Your designs should encourage consumers to make a purchase. Whether that’s through color, straightforwardness, a unique concept, or something else, consider how your packaging can be a marketing tool in itself.
8. Stay Up-to-Date with Current Trends
Your packaging should stay consistent with the times, especially for when the next generation or next target audience emerges.
Over time, your products will differ and appeal to different customers. It’s important to not only pay attention to these changes but ensure your packaging reflects them appropriately.
That being said, don’t try to be so different or current that you lose out on another audience altogether. You want to have packaging designs that are focused on the target market without leaving out the rest.
9. Be Aware of Words/Terms with Multiple Meanings
This is something you may not have considered, but when it comes to packaging and design, consider product names and how they may sound or mean something different in a foreign place.
If you’re looking to sell a product in multiple countries or to different religions, for example, you want to research how your products fit and whether they're culturally appropriate. This is the reason some products have different brand names in different places.
10. Have Multiple Sizes
When creating packaging, make sure that you create multiple sizes for your products.
You want to make sure that your design can easily stretch or shrink to different types of items without looking pixelated, for example. Ignoring image and layout concerns will lessen your appeal, which is detrimental.
Now You’re Ready to Create Elegant Packaging
When it comes to designing elegant packaging, you have to keep several things in mind. Not only is it important to create a unique design, but you also want to make sure that your packaging is practical, eco-friendly, and simple for consumers to read and use.
If you’re looking for more essential packaging tips and ideas, be sure to keep browsing the rest of our website.