How to Get a Job in Marketing: A Guide for New Grads and Career Changers

Written by
Rebecca Smith

Aug 2, 2019

Aug 2, 2019 • by Rebecca Smith

The marketing industry employs nearly 250,000 people throughout the United States. The industry is growing at a rate of 10 percent, too, which is faster than average.

There are tons of different types of marketing jobs out there, and the field attracts a wide range of people.

Have you been wondering how to get a job in marketing? Have you been wondering whether or not it's a good fit for you?

If you answered "yes" to either of these questions, keep reading.

It doesn't matter if you're a recent college graduate or are looking to make a total career change. Either way, these tips can help you find the marketing job of your dreams.

Benefits of Working in Marketing

There are lots of reasons why a job in marketing is a great option to consider. The following are just some of the most significant benefits that marketing careers have to offer:

  • No degree necessary (for many — but not all — positions)
  • You can work for a variety of businesses (everyone needs marketing help these days)
  • You get to flex your creativity muscles
  • There are lots of opportunities to socialize and collaborate
  • Many marketing positions are very lucrative

The marketing field is also changing at a rapid rate, too. If you work in marketing, you'll have tons of opportunities to learn and grow, and you'll never have to worry about getting bored or feeling stagnant.

Types of Marketing Jobs

Another great thing about this career path is that there are tons of different jobs that fall under the marketing umbrella.

It doesn't matter what your skill set or educational background is. There's a good chance there's a marketing job out there for you.

Listed below are some of the most popular marketing jobs you might want to consider:

  • Marketing specialist
  • Social media manager
  • Email marketing manager
  • Content writer
  • Content producer
  • Marketing analyst
  • Advertising coordinator
  • SEO (search engine optimization) specialist

As you can see, there are plenty of options for you to choose from if you want to work in marketing but aren't sure what kind of opportunities you'll have.

How to Get a Job in Marketing

At this point, you may be convinced that a marketing job is a good fit for you. How does one get hired for these jobs, though?

The specific prerequisites you'll need to meet will vary from job to job. In general, though, these tips can help you find and land a job that works for you and allows you to utilize your talents.

Know What You Want

The first step to landing a marketing job (or any job, for that matter) is to know what you want.

Do some research and learn about the different jobs available in your area and figure out which one seems like a good fit for you. There's no right or wrong answer here.

You should take into account things like education and training requirements, though. Consider whether you're willing to go back to school just to qualify for a certain position, or if you'd rather look into ones that don't require a degree.

Educate Yourself

Whether you plan on going back to school or not, you should still do some research and work on educating yourself before you apply for a particular marketing position.

There are lots of online courses (many of which are free) that will help you learn the basics and get up to speed. Be sure to also read articles published on business and marketing websites so you can continue to further your knowledge.

Look for Internships

Internships are a great way to get your foot in the door and learn while on the job. If you're the type who prefers hands-on learning activities, an internship is definitely worth considering.

Many companies hire from their intern pool first, too, so you'll be more likely to land a job after working for free for a few months.

Try Freelancing

Don't be afraid to strike out on your own and try doing some freelance work, either. This can help you build your portfolio and gain experience.

Whether you hope to start your own marketing business or just need experience to take to a larger firm, freelancing is a great option for getting your feet wet.

Stand Out from the Crowd

If you're planning on applying for a job at a larger company, it's important to make sure you stand out from the crowd.

You'll need to read more and study more about various marketing topics to make sure you have all the knowledge necessary for the position. Work on your conversational abilities for the interview, too.

The easier it is for you to engage with the interviewers and make a good first impression, the more likely they are to remember you.

Keep in Touch

There's always a possibility that you won't get hired for a job. There are many reasons why this happens.

Often, though, the issue is just that you weren't quite the right person to fill the position — at least not at that moment. You may not have been the right fit at the time when you interviewed, but that doesn't mean you'll never be the right fit.

Stay in touch with the people who interviewed you for the job and check in every once in a while (don't be a stalker) to find out when new positions become available. They may also be able to let you know what you need to work on to increase your chances of getting hired in the future.

Get a Job in Marketing Today

Are you interested in a marketing career? Luckily, there are lots of different marketing jobs from which you can choose.

With so many great options out there, you can find something no matter what level of education and experience you have.

Now that you know more about how to get a job in marketing, it's time to begin your search. Keep these tips in mind and you'll have a much easier time finding a job that suits your needs and personality.

Do you want to learn more about marketing and how you can help yourself stand out in the industry? If so, check out some of the other resources on our site today for more information.