It's Not Always About the Grind: 9 Employee Retention Techniques to Hold on to Your Talent

Written by
Rebecca Smith

Jul 9, 2019

Jul 9, 2019 • by Rebecca Smith

Employee engagement in the United States is only at 34%.

This is one of the many reasons why employers experience high employee turnover rates. Lack of engagement is one reason, as well as low-paying wages as well as unsupportive and even unprofessional managers.

There are many reasons to improve employee retention.

You know you have the best team and you want to do all that you can to keep them happy. Good staff treatment also helps boost productivity and keeps them motivated to do better at their job.

But how do you engage your employees? Try these 9 employee retention techniques.

9 Employee Retention Techniques to Hold on to Your Talent

The last thing you want is your competitor to steal away your top talent. Prevent this with these employee engagement techniques.

1. Start During the Hiring Process

74% of employers admit to hiring the wrong candidate. This is why employee retention starts with the hiring process.

Take your time with each candidate. Read their resume thoroughly. Host multiple interview sessions with them. Get to know the type of person they are as well as discovering their past employment and skills.

You should also pay attention to the candidate’s personality to gauge whether or not they will mesh well with your company culture.

Speaking of which…

2. Create a Positive Company Culture

In order to engage employees, you need to create an environment that attracts them. You can start by creating a positive company culture. Your team will create a bond with you, your organization, and even your branding.

When creating your culture, think about what works best for your business. Do you think your staff flourishes in a suit-and-tie atmosphere? Or do you prefer a laid back atmosphere where your staff works on bean bag chairs?

3. Always Provide Guidance

58% of workers trust a stranger more than their boss. Why is that?

Because they assume saying and/or doing something will negatively impact their management’s views on them. This prevents your staff from asking questions or wanting guidance, both of which will positively improve their performance.

If your employee approaches you and asks for guidance or advice, listen and offer a helping hand. This should leave a positive view of an employee, not a negative one.

4. Always Train Your Staff

Even though your staff has the right skills and experience for the job, it doesn’t mean you should forego training.

Every workplace is different. Whether you’re training on a skill or software, training ensures your staff knows the ins and outs of your business and you’re helping make the job easier for them.

Do you work in an industry that requires staff to continually renew any licenses or certifications, such as in the beauty industry? Offer to pay for their license renewal exams.

Need more proof? This case shows that access to training and education helps improve employee engagement and increases productivity.

5. Don’t Punish Struggling Employees

Face it, we’re not good at everything. Too many managers punish employees who are struggling on a project.

Before you start sending out warnings, discover why your staff member is struggling and offer to help. You can even ask your team to collaborate so all staff members are on the same page.

In addition, recognize and even reward these staff members when they endure their struggles.

6. Offer Competitive Pay (And Nothing Less)

Sure, maybe your company can’t afford to pay everyone a six-figure salary with amazing benefits. But you should at least research the average salary for a position and increase that pay slightly.

In addition, always ask each candidate about their salary requirements. Even if their salary requirements are low, if it’s in your budget, offer to bump it up.

Paying well doesn’t only start with the hiring process. Consistently offer raises, bonuses, and other ways to increase their pay.

7. Offer Benefits

On that same note, always offer benefits. And not only basic benefits, go above and beyond. This is particularly the case for small businesses, who don’t have as big of a budget for benefits as large corporations do.

Pay a little extra for quality healthcare.

If you can’t offer this to employees for free, at least ask them to pay a small fraction of the premiums. Larger paid time-off benefits, including parental leave and unlimited PTO, is becoming more popular.

Can your staff do their work from home? Offer work from home days, even if it’s just one day a week.

8. Offer Flexibility

The stuffy 9-to-5 schedule is becoming a thing of the past. Employers are realizing flexibility is key to employee retainment. Why is that? Employees want to be able to choose when and how they work.

When you hire employees, let them request what days and times you want them to work.

If your staff works from home, state they can work whenever they want (even on weekends). Never force your staff to work or take business calls/emails/meetings outside of those hours.

9. Have Fun!

Business can get serious. This is why many managers forget to let loose and have fun sometimes.

If you notice your employees leaving, even after offering all of these perks, there’s a good chance they’re leaving because they’re bored or realize your work environment isn’t right for them.

We’re not saying you should host keg stand competitions or host Netflix binges during office hours. But creating a relaxing work environment where your staff has fun will make your office seem less intimidating.

The Perks of the Role: Enhanced Employee Retention

The last thing you want is your talented crew jumping ship to another company — or worse, your competitor. No matter what industry you work in, every manager can agree that your staff is the lifeblood of your business.

If you haven’t implemented these employee retention techniques, you’ll realize that the biggest perk of your business is the positive work environment increases employee retention.

Continue reading our blog and discover more ways to improve your business.